Pharrell Williams has always been about uplifting the ladies, but now, the music mogul is focusing all his efforts towards their feminist movement with his new Adidas collection, “Now Is Her Time”.
Shot by Collier Schorr, “Now Is Her Time” is a unisex footwear and apparel capsule. The campaign highlights today’s feminist movement through the artistic portrayal of outspoken women in various moments within today’s society. For instance, the campaign features model Isabela Rangel Grutman, 27, who breastfeeds her newborn daughter. With impactful imagery, the campaign has become widely praised across the world for its activism.
Originally released in early-September. The new campaign promotes 52 new products, including multi-hyphenate performer with styles like Solar HU, NMD, BYW and the Adilette silhouettes. Co-starring with Pharrell is a diverse group of women, notably including, Black Lives Matter Patrisse Cullors; filmmaker and human rights activist Sana Azim and model and co-founder of Style Saves Isabela Rangel Grutman, Internet’s Syd, broadcaster Reggie Yates and surfer Keala Naihe.
Watch campaign trailer below.